ABOUT US

Jeff has over 25 years of experience, both as a consultant and C-level executive, in transforming and optimizing businesses through process improvement in sales, marketing and operations. Jeff has extensive experience in consumer electronics, CPG, housewares and apparel. He specializes in guiding companies through a complete transformation to meet the challenges and opportunities of the digital marketplaces, both B2C and B2B. 

Jeff helps companies that are looking to develop or optimize their brand and digital marketplace strategies. He works with companies that are looking to define where their companies and brands should be best positioned and then creates strategies to optimize each marketplace. Jeff has been instrumental in helping companies recognize that the approach to digital marketplaces in today’s world is not a “one-size-fits-all” model and that each marketplace, from Amazon to Alibaba, needs to be analyzed relative to the company, brand and products that are to be offered. 

Jeff also has played a key role in developing and implementing many successful eCommerce operational improvement and execution. He defines and guides performance transformation after analyzing an organization’s infrastructure and defining gaps and opportunities in personnel, performance and processes. 

Jeff’s expertise with digital marketplaces and direct-to-consumer sales comes from two decades of being a leader and innovator in the digital channels. His experience as one of the first 3 Marketplace Sellers on Amazon, over 16 years ago, formed a solid foundation in understanding of and capitalizing on today's digital marketplaces.  Having worked directly with Jeff Bezos and his S-Group in the early years of what has become Amazon’s fastest growing and most significant retail channel, gives him unique insight and understanding of how Amazon works and more importantly, how to succeed, whether as a Vendor or Seller. As COO of J&R Electronics, Jeff was recognized for having the fastest growing Marketplace account on Amazon as well as helping to innovate and beta many of the functions and technology that currently exists in the Amazon Marketplace today. Jeff also designed the warehouse management and control systems that afforded J&R the ability to scale at high double-digits for many successive years. 

Jeff spent the last 10½ years as President of eCommerce for Lifetime Brands, Inc., the largest nonelectric housewares company in the world with over 35 national & global brands. Jeff was responsible for the development of both Lifetime’s retail web sites as well as major growth with both pure-play online retailers as well as omni-channel. Jeff structured, recruited, staffed, developed and managed day-to-day a division and operation that has been continually recognized by Amazon as “best-in-class’ in all disciplines and areas. He also served in an eCommerce advisory role for the Lifetime's global divisions and partners, throughout EMEA and North America. Jeff has also developed strong relationships with Wayfair, Walmart/Jet and other customers with significant online presence. 

Jeff earned a BBA in Accounting from Emory University and currently lives on Long Island.